Starting a company is a lot like sailing a ship on the ocean for the first time. You might have a course charted and supplies ready, but you can never tell what the sea has in store for you. The waves could be mild for days and you think you’ll make landfall when suddenly a storm blows through, taking you in a completely different direction. You have to learn how to roll with those challenges and take advantage of them as best you can.

It’s fortunate that Jewel-Craft has been successful at navigating the open oceans of the jewelry business for 75 years. We’ve had our fair share of being blown about now and again, but we’ve always found our way back. Not only have we stayed the course, but we’ve flourished over the years.

Now, one might be tempted to say it takes a good captain at the helm to do so. Of course, we’ve had our fair share of good captains, people who’ve stepped up and led the way. But that’s not what has made us so successful at the end of the day. Because a ship is only ever as good as its crew.

The heart and soul of Jewel-Craft has always been our dedicated, extraordinary Pit Crew. For the past decades, they’ve kept this ship going and steered us true.

When we say our Pit Crew is our family, we don’t mean that they are “like” family either. For generations now, the Wesdorp family has grown and worked alongside our dedicated staff and their families at Jewel-Craft, honoring and cherishing the art of fine jewelry together. We wouldn’t be where we are today without the fine folks who make up our Pit Crew.

We’re incredibly grateful for our entire Pit Crew for joining our family and sharing our passion. It’s their commitment that propels us forward to create a legacy of excellence.

We reached our 75th milestone because of all your hard work and dedication. Here’s to another 75 years of thriving thanks to your incredible endeavors.