It’s the Perfect Time for Platinum
October 7, 2020

It’s the Perfect Time for Platinum

Platinum has always been priced higher than gold, but thanks to COVID-19 and other shifts in our economy, gold is rising fast. Coincidentally, the price of platinum is also falling. According to CNN Business, gold prices are up 20% (hitting a new record high) while platinum prices are down almost 15%.

Now, the rise and fall of precious metals isn’t an irregular occurrence. In tumultuous years (like 2020) investors often flock to gold and other precious metals instead of placing their trust in national currency. This can cause big changes in the market. It’s also the reason why bitcoin has done well this year. But, what does it all mean to you?

Essentially, it means that now is a great opportunity to upgrade from gold to platinum.

Platinum is the rarest of all precious metals and thus the most expensive. It features a cool, white sheen, is hypoallergenic and extremely durable. According to experts, platinum is actually 30X more durable than gold.

So, with the prices of gold going up and the prices of platinum going down, we now have a rare opportunity in the financial market. Right now, you can buy either platinum jewelry or have your jewelry plated with platinum at a similar price point to gold. It might cost you a little bit more, but you’ll also be investing in a more durable and valuable material.

The key takeaway
If your jewelry is in need of maintenance or if you’re in the market for new custom pieces, consider the possibility of upgrading to platinum. Not only will it increase the durability of your jewelry, but also the value. This rare moment in time has created an opportunity for investment. While the price of platinum is still higher than gold, it’s extremely rare for the values to be as similar as they currently are.

As you might have already gathered, we’re obsessed with precious metals, diamonds and jewelry. As nerds of the industry, we can confidently tell you, this is a big deal. We can also tell you that we’re here to help. Need to replate your customer’s engagement ring? Looking to create a custom masterpiece in earth’s rarest metal? We’re here for you. If you’re the type that likes getting ahead of the financial curve, get in contact with us today. Now is the perfect time for platinum.

We have been working with Jewel Craft for over 20 years and I continue to use them because they are reliable. It’s like having my own 30,000 sq. foot shop, that’s how easy they are to work with. Expectations are always met and but most importantly, they are met in a timely matter.
Greg, Windsor Jewelers
Jewel Craft makes it easy. I have goldsmiths on staff but when they are on vacation or we have overflow, I can count on Jewel Craft to get our repairs done so we don’t miss a beat. I also use them for custom design jobs due to their high level of technology and efficiency.
Donna, Boyle Jewelers
We LOVE Jewel Craft. Their customer service and quality of work is why we have been using Jewel Craft for over 15 years. We use them for repairs as well as custom design and they really do make dreams come true for our customers.
Margaret, Engelberts
I am a goldsmith but do not have all of the tools and time to do my own custom work, so I work directly with Jewel Craft to make it easy for me and perfect for my clients. If I need a shank that is 2.35mm wide and provide my own diamonds, Jewel Craft follows all of my design details and makes the ring 2.35mm wide and sets the diamonds to perfection.
Raime, Raime Weber Jewelry
I received my most recent repair work this morning and wanted to reach out before time and the season get away from me. I've been in the jewelry business for nearly 25 years and I've seen "the good, the bad and the ugly" come out of the repair shop. You and your staff have given me an opportunity to compete for repairs with quality service I can promote with confidence. Thank you so very much.
Carol Taylor, Forever Knot in Jackson, TN
I just wanted to take a minute to express “Much Thanks” to the team of people that take care of me on a daily basis. Alyssa, Stephanie, and Lisa are always on top of things for me. For the last couple of weeks, after I told them that I’m preparing to go on my first vacation in over a year, I’ve noticed that they’ve been working very hard to meet (and usually beat) my deadlines to help ensure that I can vacation worry-free about my jewelry repairs. That means so much to me.
Michael, Williamsburg Jewelers
First batch of jobs just came back from Jewel-Craft, and we are VERY pleased! Excellent communication, quality work, quick turnaround, reasonable prices. Everything we hoped for! Thanks Ross!
Dan Hacker, Hacker Jewelers
ijo memberjewelers by trade memberjewelers of america membermid-america jewelers associaton membermjsa memberpolygon memberrjo memberwomens jewelry association member