Inside the Jewel-Craft Inc. Expansion Video Shoot!
July 3, 2019

After the exciting and exhausting process of expanding Jewel-Craft Inc by over 20,000 sqft, we couldn't wait to find a way to show our clients exactly what the new-and-improved Jewel-Craft facility looked like! With the help of our marketing company and their rock-star video production crew, we got started organizing, planning and executing the process. You wouldn't believe how much work goes into these videos!

Phase 1 starts with the overall plan. What do we want to show? How do we want to show it?! In our case, it was not exactly simple considering we wanted to show over 50,000 sqft and countless services and processes! After about 5 rounds of meetings and edits, we worked everything down into one solid outline and an organized shot list.

Then came the big production shoot day...well, two days! Thankfully, we keep our factory so clean you can eat off the floor, so our biggest preparations revolved around ensuring we had projects scheduled in-line with the videographer schedules. Our staff was amazing and accommodating, knowing that this video would become the face of our company.

Day one revolved around action shots, following processes from start to finish and getting as much footage of the overall shop as possible. We had drones flying around inside the factory all day and even did some time-lapse videos of some of our longer processes, like building wax models, overnight!

Day two included finalizing any missed shots from day 1 and, what we all dreaded most, video interviews! While we are certainly professionals in all things jewelry repair and manufacturing, we are not actors or comfortable on camera! After some gentle convincing from the production team, we all settled in and answered their questions. Believe it or not, it actually was not that bad. We had over 15 people from our team interview and there is a good chance everyone might even have said that they enjoyed it!

Once the production shoot was a wrap, we placed our trust in our marketing team to take that footage and turn it into something we could all be proud of. After a few rounds of editing, we were already starting to see the big picture and getting very excited to share it with all of you! Then came some big decisions we didn't even think of! Who should do the voice over for the video? What kind of frames should we show our photos in? It's unbelievable how much detail goes into these videos that we never even thought of.

At the end of the day, we had a lot of fun and learned a lot about ourselves and what it takes to create a video like this. We really hope you enjoy the sneak peek into who we are and what we do out here in Erlanger, KY.

First batch of jobs just came back from Jewel-Craft, and we are VERY pleased! Excellent communication, quality work, quick turnaround, reasonable prices. Everything we hoped for! Thanks Ross!
Dan Hacker, Hacker Jewelers
I am a goldsmith but do not have all of the tools and time to do my own custom work, so I work directly with Jewel Craft to make it easy for me and perfect for my clients. If I need a shank that is 2.35mm wide and provide my own diamonds, Jewel Craft follows all of my design details and makes the ring 2.35mm wide and sets the diamonds to perfection.
Raime, Raime Weber Jewelry
Jewel Craft makes it easy. I have goldsmiths on staff but when they are on vacation or we have overflow, I can count on Jewel Craft to get our repairs done so we don’t miss a beat. I also use them for custom design jobs due to their high level of technology and efficiency.
Donna, Boyle Jewelers
I just wanted to take a minute to express “Much Thanks” to the team of people that take care of me on a daily basis. Alyssa, Stephanie, and Lisa are always on top of things for me. For the last couple of weeks, after I told them that I’m preparing to go on my first vacation in over a year, I’ve noticed that they’ve been working very hard to meet (and usually beat) my deadlines to help ensure that I can vacation worry-free about my jewelry repairs. That means so much to me.
Michael, Williamsburg Jewelers
I received my most recent repair work this morning and wanted to reach out before time and the season get away from me. I've been in the jewelry business for nearly 25 years and I've seen "the good, the bad and the ugly" come out of the repair shop. You and your staff have given me an opportunity to compete for repairs with quality service I can promote with confidence. Thank you so very much.
Carol Taylor, Forever Knot in Jackson, TN
We have been working with Jewel Craft for over 20 years and I continue to use them because they are reliable. It’s like having my own 30,000 sq. foot shop, that’s how easy they are to work with. Expectations are always met and but most importantly, they are met in a timely matter.
Greg, Windsor Jewelers
We LOVE Jewel Craft. Their customer service and quality of work is why we have been using Jewel Craft for over 15 years. We use them for repairs as well as custom design and they really do make dreams come true for our customers.
Margaret, Engelberts
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